Active Win to launch affiliate program for Betfred at Amsterdam Affiliate Conference

30 May 2013

MONTREAL, Quebec -- (PRESS RELEASE) -- Active Win Media LTD, a full-service marketing agency based in Manchester, U.K., is pleased to announce that Betfred Ltd, the U.K.’s largest independent bookmaker, has contracted the agency’s services to manage Betfred’s affiliates. Under the new business relationship, Active Win will develop a new affiliate program named ActiveWins to encompass Betfred’s diverse affiliate programs. The ActiveWins affiliate program will be launched at the Amsterdam Affiliate Conference, taking place 11th to 14th June 2013 in Amsterdam, the Netherlands.

As well as the strong Betfred brand, the ActiveWins program will include the sportsbook-focused Totepool.com and online bingo website Bucky Bingo. Ahead of the Amsterdam Affiliate Conference, the three affiliate programs will be combined into the ActiveWins affiliate program.

“The ActiveWins affiliate program unifies top iGaming and sportsbook brands,” said Warren Jacobs, Managing Director of Active Win. “ActiveWins facilitates the highest level of affiliate marketing via a dedicated team of affiliate managers, marketing specialists and campaign analysts, ensuring that every campaign achieves optimal impact.”

Jacobs, along with Tim Pindar, Head of Digital Marketing at Betfred.com, and a number of ActiveWins Affiliate Managers will be presenting the new ActiveWins affiliate program at Booth L16 of the Amsterdam Affiliate Conference. New affiliates who sign up to the program at the event will receive a special bonus commission structure of 60% during the first month, 50% in the second month and 40% in the third month. Additional ActiveWins affiliate program promotions will be announced over the course of the next 12 months.

The brands incorporated into the ActiveWins affiliate program will continue to be managed using the affiliate management software of Income Access, a turnkey provider of innovative technology and digital marketing solutions for the iGaming industry. Income Access will also provide affiliate management support to the program.

“We are thrilled to be partnering with Betfred and Active Win on this new stage in the development of the Betfred portfolio of affiliate programs,” said Nicky Senyard, CEO of Income Access. “With dedicated support from Active Win, Betfred’s brand and product strength, and with affiliate software powered by Income Access, affiliates have a winning combination.”

Affiliates who are interested in arranging a meeting with one of the ActiveWins Affiliate Managers at the Amsterdam Affiliate Conference to discuss opportunities should e-mail Active Win.

Related Links
Bucky Bingo Site Details
Betfred Ownership Details
Income Access Affiliate Program Information
Amsterdam Affiliate Conference (AAC) 2013