BetStars launches in France

15 June 2016

(PRESS RELEASE) -- PokerStars has expanded its sports betting offering with the launch of BetStars.fr, an Amaya Inc. brand. The beta version is now available to French sports bettors online at BetStars.fr, on iOS and Android mobile devices, and in the PokerStars.fr desktop client.

The current beta version of BetStars.fr offers seven popular sports for customers to bet on, with plans to grow the range in coming months. Customers will soon be given the choice of a wide array of betting markets and in-play options that sports bettors around the world have come to expect from a world-class online sportsbook.

BetStars.fr also benefits from offering French customers a seamless experience between sports betting and poker, with a single wallet for all games. The latest launch comes following the successful rollout of BetStars.com in January and BetStars.it last month.

"The launch of BetStars.fr means that French customers have a safe, secure and convenient place to bet on sports," said Eric Hollreiser, Vice President of Corporate Communications for Amaya Inc. "As we roll out our offering in different countries, we can see that the crossover between poker players and sports bettors is strong. We look forward to offering our French customers this seamless experience just in time for Euro 2016."

Football Focus
To celebrate the launch of the new sportsbook and the start of the Euro 2016 football tournament in France, BetStars.fr is offering two initial promotions:
1. Place a bet on the winner of Euro 2016 (before 20.59 CET on June 15) and receive a free €5 bet every time France scores a goal during the tournament.
2. For each of France's matches BetStars.fr will be offering best odds on the host nation to win, available on the day each of their matches is played. This offer starts on Wednesday, June 15.

Spin & Bet
One of BetStars' key innovations is Spin & Bet, a feature that enables players to win up to 10 times more than the original winnings. It is now available on all football markets in time for the Euro 2016 tournament.

The product recently won an 'Innovation in Sports Betting Award' at the EGR Operator Marketing & Innovation Awards 2016 in London.

Related Links
The Stars Group Gaming Vendor Information
Betstars Site Details
Stars Group Ownership Details
Stars Group Software Details
French Gambling
EGaming Review (EGR) Operator Awards 2016