Host Development Conference: Drive Revenue and Grow Business 2012


Event Type:Conference
When:23-24 July 2012
Where:Paris Las Vegas Hotel and Casino
3655 Las Vegas Blvd South
Las Vegas, Nevada 89109
Website:www.casinomarketingconf.com/
Audience:Land Based Gaming
Event Organizer:BNP Media



In 2012 the Casino Marketing Conference is offering the popular program Drive Revenue and Grow Business: An Advanced Sales Model for Your Host Department. This one and a half-day program will immediately precede the Casino Marketing Conference on July 23rd and 24th; separate registration is required.

If you are a senior host and player development specialist, General Manager, Player Development Senior Executive, or Marketing Director, you want to attend this program that will focus on:

  • Developing and segmenting qualified sales leads from your database
  • Creating compensation and specialization in a new player development model
  • Managing reinvestment properly and measuring the sale
  • Understanding the true value of a player through mathematics
  • Acquiring the skills to complete the sales cycle

This is the advanced training you have been looking for! The program delves deep into sales skills, database management, analytics and the math of player value. This isn't theory and a whole lotta talk -- these are takeaway tools you can apply as soon as you return to your property. This is the 21st century groundwork you need to create an advanced host department.







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