iGB Webinar: Social Marketing Masterclass


Event Type:Webinar
When:13 June 2012
Where:Online - Pacific Standard Time
Website:www.igamingbusiness.com/content/social-marketing-masterclass
Audience:Online Gaming, Affiliate
Event Organizer:iGaming Business



Social media has started an online communication revolution and is currently leading to a new wave of player empowerment, expectations and a notable shift in power away from the operator. In this session you will learn how to successfully engage with your community and make the most of every fan.

This webinar will cover:

  • Familiarise yourself with the key social networks that are relevant to the gambling industry.
  • Best practice marketing and the top social "sins"
  • Risks and rewards of a social media strategy
  • The difference between broadcasting and engaging
  • Getting and maintaining involvement from your fans
  • Identify and use your influencersThe new “measurement” mindsetThe effect of social media on PPC and SEO
  • Maximising content generationLegal and practical considerations