La Fleur's 2016 Austin Conclave

Event Type:Conference
When:4-7 December 2016
Where:Intercontinental Stephen F. Austin Hotel
Austin, Texas
Event Organizer:

Just like Austin celebrates the city’s performing artists with over 250 live music venues offering blues to jazz, indie rock to Latin/Tejana and country to soul, the conclave’s 2-day educational program will feature presentations, panels and a live show. We’ll be turning microphones over to lottery director panels to examine Powerball, sports sponsorships, fantasy sports, gift cards, Big Box penetration, in-state draws and instant innovation.

International speakers will spotlight intrapenurial innovation, pioneering retail expansion and an international blockbuster Pick 4 daily game. There will be examination of cause-specific (Veteran support) scratchers, with best practices advice on how maximize profits to the beneficiary. An exciting Texas-sized partnership implemented in the Lone Star State will look at NFL brand partnerships.

A special segment will feature case studies on how lottery event marketing can express the personality of the lottery, connect with the 18-35 age segment and demonstrate community support.