Lottery Retail Sales Seminar: Time to Get Back to Basics


When:16-18 November 2011
Where:The Gibson Hotel
Point Village
Dublin, Ireland
Website:www.european-lotteries.org
Audience:Lottery
Event Organizer:The European Lotteries Association



This Retail Seminar, predominantly focussed on the non-digital channels, will reintroduce you to a range of facilities and solutions that will add value and challenge you to re-imagine and enhance the player experience at the point of sale - "where the rubber hits the road". With presentations from external professionals, lottery experts, panels of retailers and partner suppliers, the seminar will cover topics including:
  • International comparative retailer performance statistics
  • Player cards
  • Responsible Gaming at the point of sale
  • Discovering the value of Kiosks
  • In-store Digital Signage
  • Rebranding or enhancing the “lottery look” at Retailer level
  • Instant ticket vending machines
  • Commission rates and the Effectiveness of Retailer Incentives
  • Key-Account Management
  • Retailer Councils