Monetising Social Gaming 2012


Event Type:Conference
When:26 January 2012
Where:Earls Court Exhibition Center
Warwick Road
London, England SW5 9TA
Website:www.totallygaming.com/event/ice-2012-conferences/page/monetising-social-gaming
Audience:Online Gaming
Event Organizer:



Social media gaming is high on the agenda for major players in iGaming. All are now initiating or evolving their marketing programs to include social media such as Facebook, Google+ and Twitter - and social games using their own or licensed properties. However, debate continues over how to evaluate the opportunities, how to measure impact of campaigns and how to successfully capitalise on the 850+ million users on Facebook and other leading social network communities. Facebook's recent announcement to allow advertising for gambling companies could be a major game-changer! Recent senior executive 'social media' appointments, along with topical news and market developments demonstrate the huge interest and activity by operators in leveraging social media and social gaming. Empower your social media gaming strategy. Find answers, from across the panel sessions, workshops and case studies, to key questions.







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