(PRESS RELEASE) -- Global betting company
1xBet has won the Marketing Campaign and Sponsorship of the Year nomination.
The expert jury highly appreciated the collaboration between 1xBet and FIBA. This partnership is strategically important, as it will help increase the popularity of basketball and create new opportunities for the sports community.
FIBA's agreement with 1xBet, one of the iGaming industry leaders, demonstrates the high level of trust in the brand. This partnership is driven by a desire for innovation, technology, and global sports development. The promising collaboration encompasses FIBA’s National Team Competitions, including both Basketball and 3x3 formats under FIBA’s governance, and reinforces 1xBet's position as a leader in sports sponsorship.
The partnership has delivered strong results across Europe, Africa, Latin America, and Asia, with a number of successful joint initiatives. Earlier this year, 1XBET hosted ticket giveaways on its platforms for FIBA 3x3 events and the FIBA Continental Cup Qualifiers, drawing significant participation and engagement. The campaign created major buzz in Mongolia, while in Serbia it led to a notable increase in 1XBET subscribers—demonstrating both trust in the brand and growing interest in basketball.
"We are glad that our work was highly appreciated by the expert jury. It is just the beginning of a great story, and we are confident that together with FIBA, we will bring basketball even closer to millions of fans worldwide," said a 1xBet representative.
As part of the three-year partnership, the 1xBet brand will be represented at all major international basketball and 3x3 basketball events, including the FIBA Basketball World Cup 2027, the FIBA Women’s Basketball World Cup 2026, and Continental Cups such as the FIBA EuroBasket in 2025, for both men and women.
For 1xBet, it is not just an award, but recognition of a strategy aimed at developing sports and engaging the audience. Ahead lies the implementation of new initiatives that will make basketball even more accessible, exciting, and technological.