7777 Gaming enters new key markets after ICE London 2023

16 February 2023

(PRESS RELEASE) -- 7777 gaming enters new key markets after its successful performance at ICE London 2023 last week.

While the company’s casino games are already integrated into several European and Latin American operators and platforms, 7777 gaming expanded its reach to Africa and Asia at ICE London 2023.

“The team and I are extremely proud of the fact that most of our visitors at ICE London already knew our brand and described it as alternative, innovative, and modern, with no equivalent in the iGaming industry in terms of the online casino games,” said Elena Shaterova, CCO at 7777. “Now it’s time to get the things going in live integrations and beneficial partnership campaigns.”

From its over 100 games portfolio, 7777 gaming highlighted four new game titles during the show: Mr. Luck, Pearl of Egypt, Crystal Palace, and Zeus. These games combine the innovative approach the company has in its product development, as well as the analyzed data and its B2C know-how.

The company also received positive feedback for its online lottery games, which are live in several state lotteries already, as well as the new functionalities of its proprietary iGaming platform.

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ICE London 2023