ALM Annual Business of Gaming Conference returns

26 February 2008

LAS VEGAS, Nevada -- (PRESS RELEASE) -- ALM's Strategic Research Institute brings added momentum to US Casinos with the 2nd Annual Business of Gaming Conference. After unrivaled success in its first iteration, the event is scheduled to take place on March 27-28, 2008 at the world-class casino, The Venetian Resort Hotel Casino in Las Vegas, Nevada.

The Gaming Industry's most successful executives are already confirmed, and will be speaking on the impact of new technologies on Player Loyalty programs, Marketing initiatives, and Sponsorships. The opening highlight will be a speech presented by James Feldman, Chief Solutions Officer, Gaming Marketing Solutions – "What I Have Learned from Outside Gaming to Create Player Insistence." Mr. Feldman is an internationally recognized expert in Change and Performance Improvement, and provides solutions for an impressive clientele, including the Bellagio, Harrah's, Pechanga, Wynn, Foxwoods.

Attendees of this exclusive summit will:

* Get insider tips on Keeping Customers for Life from Marketing Guru, Arthur Hughes

* Learn how to expand and accelerate growth through joint marketing campaigns, promotions, and co-branding

* Hear about incorporating Third Party Marketing and Sponsorships into Loyalty Initiatives

* Boost Customer Marketing Database with key CRM Applications

Visit or call 212-967-0095 for details.

The Strategic Research Institute is part of ALM's Conference and Trade Show Division, one of North America's largest producers of educational and networking events for business leaders and the legal profession. The division offers more than 200 conferences and two leading industry tradeshows annually, on a broad range of topics.

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2nd Annual Business of Gaming Conference 2008