ATLANTIC CITY, New Jersey – (PRESS RELEASE) -- The producers of the annual
Gaming & Technology Conference announced today that the Borgata Hotel Casino &
Spa is the recipient of the 3rd Annual Larry Cole Award For Excellence and
Innovation in Gaming Technology.
The company will be honored Nov. 9 at Gaming & Technology Conference 6.0
at the Atlantic City Convention Center.
Borgata CEO Robert Boughner said: "The manner in which we developed our
technology portfolio at Borgata emphasizes every aspect of our business
ranging from the development and construction of the property, to an
aggressive recruitment effort, to the daily operation of the property. High
performing technology is a competitive advantage that we enjoy and supports
the delivery of our customer service experience. We are proud to accept The
Larry Cole Award as it validates our IT strategy."
David Farlin, Vice President of Information Technology, said: "We started
with an aggressive plan for Borgata and the technology necessary to support
it. I'm honored to be receiving this award in recognition of executing and
delivering on our promise for technology. It honors the vision, innovation
and effort that has been extended; not only by our fine IT staff but also that
of our regulators, vendors, partners and even Larry Cole himself."
Cole, among the first casino executives to head an information technology
department, pioneered a player-tracking and loyalty program still in place at
casinos around the world. He was president of Advanced Casino Systems Corp.
until its sale to Bally Gaming & Systems. Cole, who died in 2002,
posthumously received the first award.
The forum, established as the first gaming conference to focus on
technology issues, allows industry leaders, regulators and suppliers to
discuss how technology is shaping the future of the casino floor, and how the
industry must respond.
Global Gaming Business Magazine will present the 2nd Annual Gaming and
Technology Awards for consumer-service technology, productivity-enhancement
technology and slot products.
Discussions will focus on numerous issues, including the impact of
industry consolidation on technology, the changing role of regulators and
"Slot or Not? VLTs, Class II Games & Central Systems."
Conference producers are: Spectrum Gaming Group, which publishes Michael
Pollock's Gaming Industry Observer, an award-winning newsletter; Morowitz
Gaming Advisors, LLC, providing financial and operations analysis for the
hospitality industry; and leading gaming law firm Fox Rothschild.
Aristocrat Technologies and Bally Gaming & Systems are co-presenting
sponsors.
For more information, call 609-652-6472 or visit
http://www.gametechconf.com .