BtoBet publishes new industry report detailing a player-centric betting approach

2 January 2020

(PRESS RELEASE) -- Who are my customers? What do they want and need? How do they behave? What is driving their behavior? How is it possible to engage my players, increase customer loyalty and achieve a seamless and holistic user experience in the age of digital disruption? These are some of the questions that are tackled in BtoBet’s latest Industry Report “A Player-First Approach”.

The Report details the metamorphosis that the entertainment industry has undergone throughout the years in order to adapt to the introduction of new disruptive technologies that had provided for shifting demographics and new requirements. It also outlines the need for the betting industry to provide a betting ecosystem that provides a new omnichannel dimension that meets the players’ demands for a more seamless integration with new smart technologies that are set to reshape the industry in the short term.

“A Player-First Approach” also includes exclusive interviews with Sharp Alpha Advisors’ Lloyd Danzig, and Feefo’s Ben Marley focusing on the evolving iGaming landscape and the scenarios that companies are required to meet in order to shift their approaches to meet their players’ stances to retain their market share.

The document details elements of the new Neuron 3 betting platform – amongst which a wider spectrum of available channels – that will be unveiled during ICE London.

Download the Industry Report for a better insight, and schedule a meeting for an exclusive demonstration of the new Neuron 3 platform at Stand S1-320.

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