Caribbean Gaming Conference Returns for Seventh Year

13 January 2005

SAN JUAN -- (PRESS RELEASE) -- Gaming and hospitality industry
managers, operating in or planning to expand into the Caribbean and Latin
America regions, will explore both high- and low-tech ways to maximize
revenues at the seventh annual Caribbean Gaming & Hospitality Conference
(CGHC), scheduled for June 14-15 at the Caribe Hilton Hotel, San Juan, PR.
The Conference and business expo is the only event of its kind for gaming and
hospitality operators in the Caribbean as well as Central and South America.

This year's program will identify ways that operators can apply
technology, as well as creative management skills, to the revenue function for
maximum return. With the region posting another year of positive economic
indicators, experts predict increased competition in all aspects of the casino
and hospitality business. Thus, finding ways to create and expand revenues
will be the key to success.

"Maximizing revenue isn't just treating the casino patron or hotel guest
like royalty for repeat business or a referral," says Bruce R. Smith,
conference founder and president of WestVille Enterprises, Inc. "It's building
top-to-bottom efficiency into every aspect of the operation. So this year's
conference will present the strategies and tools to achieve this very big but
necessary goal."

This year's topics include revenue-based project management (setting and
managing expectations; defining and managing the plan; resource management;
timeline management; and team coordination and communication); the principle
of Total Resort Revenue based on calculating yield and enterprise value; and
raising occupancy through direct marketing. Other sessions include:

* Tapping the enormous popularity of poker

* The revenue upside of downloable games

* Slot scams and how to prevent them

According to Bruce R. Smith, CGHC celebrates its seventh consecutive year
with a significant upturn in attendees, exhibitors, and advertisers. "Our
loyal sponsors are responsible for much of the Conference's success," he says.
"We are indebted to them for their support and encouragement." For the sixth
year in a row, Aristocrat Technologies Inc., Las Vegas, NV, is CGHC's Platinum
Sponsor. A.C. Coin & Slot Service Company, Pleasantville, NJ, and UNIDESA
Gaming, Barcelona, Spain, are returning as Gold Sponsors. Silver Sponsors
include Ainsworth Game Technology; Newington, New South Wales, Australia;
Puerto Rico Tourism Company, San Juan, PR; and WMS Gaming, Las Vegas, NV.

The conference program will feature educational seminars each morning,
offered with simultaneous English-Spanish translation. The afternoon is
reserved for product and service presentations in the Exhibit Hall and for
hospitality receptions.

For information on Caribbean Gaming & Hospitality Conference 2005, contact
Bruce Smith at WestVille Enterprises: +1-914-337-1246 (tel); +1-914-337-1147
(fax);; or visit

Related Links
Puerto Rican Online Gambling
Caribbean Gaming & Hospitality Conference (CGHC) 2005