LAS VEGAS – (PRESS RELEASE) -- In just its second year, Casino
Marketing: The 2005 Conference has grown into a truly global affair, with
attendees coming from the United States, Canada, Austria, South Africa,
Russia, Ukraine, Australia and Costa Rica.
More than 300 top marketing and gaming professionals representing more
than 120 commercial, tribal, local and mega-casinos and gaming support
companies are expected at the three-day summit, July 17-19 at the Rio All-
Suite Hotel and Casino in Las Vegas.
Amy Henry of TV's "The Apprentice" will kick things off at the opening
night reception July 17. Her keynote address is titled "Speak Up, Step Up,
Move Up: Business and Life Lessons Learned from The Apprentice." She has spent
the past 10 years working for leading technology companies across the United
States. She is the author of the book, "What It Takes: Speak Up, Step Up,
Move Up." An estimated 27 million viewers watched Henry in action as the "last
woman standing" on the reality show, "The Apprentice."
Jim Rogers, CEO and President, Kampgrounds of America, and a former senior
executive with Harrah's, will share his unique perspective, "What I Learned
About Casino Marketing Around the Campfire," at the July 19 luncheon keynote.
His career in the hospitality industry started nearly 30 years ago when, as a new graduate from the University of California-Berkeley, he joined Kampgrounds of America, Inc., as a management trainee. In 1978, he went to work for
Harrah's Entertainment Inc., where he served as vice president of marketing, director of marketing and promotions and senior financial analyst before being
named senior vice president and general manager of Harrah's Reno in 1994. He returned to KOA in January 2000 to become the president and CEO.