Casino Marketing Conference Presents Awards

11 July 2005

LAS VEGAS – (PRESS RELEASE) -- Casino Marketing: The 2005 Conference gets under way Sunday at the Rio All-Suite Hotel and Casino in Las Vegas. More than 300 top marketing and gaming professionals representing more than 120 commercial, tribal, local and mega-casinos and gaming support companies are expected at the three-day summit, July 17-19.

Among the highlights are two very special awards presentations.

-- Gaming marketing leaders from around the world will gather the morning of July 19 to honor this year's recipient of The Casino Marketing Lifetime Achievement Award, Jack Binion. Binion is a living legend in the gaming industry, from the days of Binion's Horseshoe in Downtown Las Vegas, to the building of the Horseshoe Gaming empire in riverboat markets, to the purchase of Horseshoe by the savviest casino operator around, Harrah's Entertainment, Inc. He has been widely praised throughout his career as the consummate casino operator whose properties always have been market leaders wherever they have opened.

-- New this year is a long-overdue honor for the most significant achievements in casino marketing and promotion in the gaming industry. The inaugural Romero Awards: Recognizing Excellence In Casino Marketing will be presented at a noon luncheon July 18. The award is named for casino marketing pioneer and author John Romero, who served as one of the judges for the competition. From 68 entries, the judges chose Diamond, Gold, Silver and Honorable Mention winners in seven different categories, in both small- and large-casino classifications.

Related Links
Casino Marketing Conference 2005
Rio Hotel & Casino Details