G2E Forms strategic alliance with Casino world
1 January 2001
Global Gaming Expo (G2E) the first industry-hosted international trade show and conference for the gaming entertainment industry, announced today that it has formed a partnership with Casino World, one of the worldÕs leading international trade publications for casino professionals.
As an "official G2E publication", Casino World will have an integral role in helping to promote G2E, which debuts Oct. 1-3, 2001 in Las Vegas, around the globe. "Given the new and exciting trends occurring in the gaming entertainment industry, Casino World is looking forward to working closely with G2E to achieve a mutually beneficial and long-term partnership", Casino World managing editor Roger Melling said. Casino World is distributed in more than 120 countries and serves as a vital reference source for the gaming industry.
Casino World was the first major publication introduced in the European casino market and continues to be an industry leader in style, quality and content. "Casino World is a major addition to G2E and will play a key role in the eventÕs success, said Frank J. Fahrenkopf, Jr., president and CEO of the American Gaming Association (AGA) the showÕs organizer. "The commitment of Casino World demonstrates the recognition by the gaming industry of the need for an industry-hosted trade event that is global in scope and benefits all companies involved in this business." The agreement with Casino World will further G2EÕs efforts to being the show to an international audience. "Our goal is to make G2E a Ômust attendÕ event for the gaming industry worldwide", said Lorenz Hassenstein, industry Vice President of Reed Exhibition Companies (REC) the AGAÕs trade show management partner. "The support of Casino World is another important vehicle which will help us to inform and involve a wide range of international gaming companies in a trade show and conference for their industry". G2E will be a state-of-the-art event showcasing the leading products and services for the gaming entertainment industry. The show has received overwhelming support from the industry, including recent endorsements by the European Gaming Organization Ð EuropeÕs only official gaming association Ð and the Association of Gaming Equipment Manufactures, which represents the top maker of gaming devices and equipment. The American Gaming Association represents the commercial casino-entertainment industry by addressing federal legislative and regulatory issues. The association also serves as a clearinghouse for information, develops educational and advocacy programs and provides leadership on industry-related issues of public concern. Reed Exhibition Companies is the world leader in creating high profile, targeted industry events where buyers and suppliers come together to do business.
Every year, REC events bring together 156,000 suppliers and more than 9 million buyers from around the world. Today, REC events are held in 29 countries throughout the Americas, Europe, The Middle East, Africa and Asia/Pacific, and are organized by 30 fully staffed offices. RECÕs portfolio of more than 440 events serves 49 industries in 11 key sectors. As a member of Reed Elsevier plc group, a world-leading business and information provider, REC offers covering exhibitions, trade publications, direct marketing and Internet.
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