Heavyweight Champion Evander Holyfield joins SBTech at ICE 2015

3 February 2015

(PRESS RELEASE) -- Five-time World Heavyweight Champion boxer Evander Holyfield and new partner of award-winning sports betting and gaming provider, SBTech, will feature at the industry-leading company's presentation at ICE Totally Gaming 2015, Feb. 3-5, as part of the SBTech Stadium experience.

The appearance comes ahead of a new deal that will see Evander 'Real Deal' Holyfield stand as the presenter of a brand-new sports betting and gaming site, RealDealBet.com, themed on the champion boxer's nickname, 'The Real Deal,' which is powered by SBTech's platform and utilizing SBTech managed services marketing solutions for the ongoing operation of the brand.

SBTech CEO Itai Zak: "We're thrilled to partner with Evander and build a successful cooperation on the launch of RealDealBet.com. He's an inspirational individual, not to mention a champion many times over, and we're confident as experienced industry frontrunners that we can achieve the same levels of success for this new endeavor. This will be a site developed by champions for champions!"

The new site will offer U.K., EU and worldwide markets an unmatched sports betting experience covering more than 60,000 events per month, with more than 30 sports, including 150 soccer leagues. Punters will also enjoy over 200 live bet types on 18,000+ live events every month, including a range of unique live bet types.

RealDealBet.com will also feature cutting-edge casino gaming with over 1,000 popular titles including jackpot, video and 3D slots, classic card and table games and live dealer Blackjack, Roulette and Baccarat, from leading developers Microgaming, Betsoft, NetEnt and more.

Members will be able to access RealDealBet.com via any mobile device thanks to SBTech's HTML5-based touch screen optimized software, SBTech Touch, putting an advanced sports betting and casino gaming experience into the palm of their hand, for betting and gaming on the go, 24/7.

Interested parties are invited to visit SBTech at the ICE Totally Gaming 2015 expo, stand S2-210.

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ICE Totally Gaming 2015