Hill & Partners brings GTECH to NASPL 2011

2 December 2011

WEYMOUTH, Massachusetts -- (PRESS RELEASE) -- Hill & Partners, Inc., a full-service trade show exhibit design firm, partnered with long-time client GTECH, headquartered in Providence, RI to create a bold rectangular-shaped exhibit showcased at NASPL (North American State and Provincial Lotteries) 2011, held October 25-28 at the Indianapolis Convention Center.

The creative team at Hill & Partners designed and managed an attention-grabbing 60x40 rectangular exhibit for GTECH. Three-dimensional corporate logos and overhead vibrant fabric defined the scope of the booth which featured a series of internally lit circular work stations to showcase the company’s products and services. A seating area with iPads provided attendees an opportunity to view various GTECH applications on both the iPads and corresponding monitors.

A light blue color palette offset by a brilliant orange enhanced the popular booth, which was located near the front of the exhibit hall floor.

Drawing special attention to the popular booth was a theatre room, complete with a red carpet, popcorn machine and large screen, where a 10-minute trailer for the soon-to-be-released movie “The Three Stooges®” was shown. GTECH holds the license for The Three Stooges® lottery game, to be released in conjunction with the movie.

GTECH is a leading gaming technology and services company, providing innovative technology, creative content and superior service delivery. Headquartered in Providence, RI, GTECH maintains a large international presence and is a global leader in the online lottery industry.

Hill & Partners Inc. has partnered with GTECH for more than eleven years, taking the company to trade shows both national and international.

Michael McMahon, President and CEO of Hill & Partners, Inc. said, “We successfully created a unique look for GTECH at this important industry show and had the opportunity to not only showcase the company’s broad product line, but also to promote a new game. We’re proud of our long-term relationship with this leading, global company and of our ability to provide appealing and welcoming properties that showcase the GTECH brand.”

Related Links
North American Association of State & Provincial Lotteries (NASPL) 2011 Annual Conference