Inspired unveils new brand

LONDON -- (PRESS RELEASE) -- Inspired, the leading provider of Virtual Sports, Mobile Games and SBG Video Lottery, today unveils a new brand identity in the run-up to ICE Totally Gaming, where it is exhibiting on booth S2-310.

The branding change coincides with an acceleration of Inspired’s expansion plans in high-growth geographies, and gaming and lottery sectors. Inspired will maintain its strategic product focus on creating unique omni-channel entertainment experiences via Virtual Sports, Mobile and Video Lottery.

Luke Alvarez, Founder and CEO of Inspired, comments: "Inspired is a global technology company, headquartered in London, creating the future of gaming and lottery entertainment. We have innovation in our DNA; our new brand captures the Inspired spirit and signals our ambitious plans for the company today and in the years ahead.

"In addition to the new brand identity we are also unveiling several game-changing products at ICE, particularly for Virtual Sports and Mobile, and we look forward to showcasing these to our valued customers and partners at the show."

The new brand identity and values are specifically designed for both operators and players, as Inspired increasingly becomes known for its leadership in gaming and lottery entertainment – in addition to technology.

The brand strategy and identity were created by London-based consultancy venturethree.