Inspired unveils new marketing and rewards ecosystem

16 December 2011

(PRESS RELEASE) -- Inspired Gaming Group (Inspired) announces today an exciting line-up of innovations for ICE Totally Gaming (ICE Totally Gaming 2012), where it will be exhibiting on stand #4075. An industry leader in wide-area server-based gaming, Inspired will focus on three key themes for the show: server-based gaming, marketing and rewards, and platform convergence.

Inspired will unveil CORE VIP, the industry’s most advanced bonus and reward system, at ICE for the first time. It is the latest platform innovation to come from the innovative company and the first and only system to allow in-game rewards for all games, even third-party titles. Inspired’s CORE VIP is modular so operators can take all its features or select certain functions, all of which can be integrated into current loyalty and CRM systems.

Luke Alvarez, CEO at Inspired, commented: “Inspired is in a unique position in this industry in that we are large enough to compete with the US and European gaming giants, but we are small enough to keep innovation fast-paced and technology-focused. We are a technology company at heart andwill always deliver products that look great but perform even better, due to our unique SBG operating system. We’re launching another industry first with our CORE VIP ecosystem, which will take operators’ current marketing and loyalty strategies to the next level by spanning both online and retail, and allowing in-game rewards across the entire Open SBG™ game library.”

Over a decade of hands-on experience and millions in R&D has ensured Inspired is at the forefront of developments in wide area server-based gaming and now leads in next-generation SBG markets, such as the UK and Italy. At ICE, visitors to the Inspired stand can experience the unique qualities of Inspired’s Open SBG CORE™ platform that go far beyond the remote download of games. These qualities include its open source content API (Open SBG™), innovative add-ons such as marketing and rewards, and in-depth reporting for greater performance control.

The land-based SBG platform is also adaptable to cross-platform convergence, which Inspired will be demonstrating in partnership with its sister company OpenBet. A mini-venue on stand #4075 will demonstrate all ofInspired’s latest innovations including CORE VIP and some key areas of online and retail convergence. A key attraction is Inspired’s multi-platform Virtual Sports for retail, in-home broadcast, online and now mobile.

Inspired’s wide range of products cover over 30 countries and most areas of the industry including casino, bingo, VLT, sports betting and online.

Related Links
ICE Totally Gaming 2012
Inspired Entertainment