Inspired unveils new Rush Boxing virtual sport with Mike Tyson

18 September 2015

(PRESS RELEASE) -- Inspired, the leading provider of virtual sports, mobile games and SBG video lottery, today unveils a new brand partnership with Mike Tyson, in collaboration with Pavilion Worldwide, and the creation of a suite of gaming products for sports betting, casino, slots and social sectors. Inspired will be launching its new Rush Boxing game, featuring the boxing legend, at G2E Vegas (Sept. 29-Oct. 1) on stand 3230. Virtual sports will be one of the hottest topics at G2E Vegas, following its recent legalization in Nevada. Inspired is showcasing the widest range of its world-leading virtuals for land-based and online casinos, lotteries and sports betting operators. The virtual sports on show will include new Rush Boxing with ‘Iron Mike’, an all American Rush Indy Car Racing, Rush Basketball, the all new Rush Soccer 2 Matchday and player favourites Rush Horses and Rush Greyhounds. Besides its virtual sports, Inspired will be showcasing its unique library of omnichannel games and innovations, including slots, video lottery and casino games. Inspired was the first supplier to launch omnichannel games simultaneously across land-based, online and mobile channels, with its top-performing game of the year, Centurion. A range of Inspired’s VLT cabinets will be on the booth, including Optimus and Blaze II, and visitors can get demonstrations of its GSA compliant terminal platform, Core Connect, which is soon to launch in Greece. Inspired is also showcasing its cutting edge social games, I AM PLAYR and We R Football, which are enjoyed by over 20 million players worldwide. As the only first-person social football game on the market, We R Football is already popular with football fans and gamers alike. Inspired’s expert team is on hand to provide advice about stand-alone social strategies and how social can enhance real-money gaming operations. Gerhard Burda, Acting Chief Product Officer at Inspired, comments, “G2E Vegas brings together the gaming industry’s elite, so it’s the perfect platform to unveil our new brand partnership with the legendary boxer, Mike Tyson, and showcase our leadership in omnichannel gaming. We have spent the last year working closely with our customers on their omnichannel product strategy and look forward to sharing our insights and innovations with visitors to the show. “We are particularly excited about the potential for our virtuals and mobile games – both social and real money – at this year’s show. Today’s players are increasingly mobile and expectant of flexibility – they want to be able to enjoy their favorite games whenever and however they choose. True omnichannel gaming enables players to have seamless and enjoyable gaming experiences, which drives incremental revenues. Due to our leading position in the U.K., and our omnichannel technology and content, we are spearheading the gaming industry in this shift, and we have plenty more innovations to come.” Tyson will be on the Inspired stand on Wed., 30 Sept. from 1 p.m. to 4 p.m.

All new Rush Boxing, featuring Mike Tyson from Inspired Gaming Group on Vimeo.


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