Internet Gaming's Untapped Market

6 March 2002

NEW YORK -- (Press Release) -- Internet gambling firms will learn new ways to exploit an enormous untapped market at the 2nd Annual World Internet Gaming Summit on March 21-22 in Miami, FL.

Although women represent over 50 percent of the gamblers online today, many I-Gaming operators are not marketing to this demographic, according to Maryann Morrison, president of,, and Morrison Intermedia, Inc., who will speak at the conference on best practices to attract the lucrative female demographic and gain higher ROI from existing operations.

Online sportsbooks and casinos and other related entities attending the Summit at the Sheraton Biscayne Bay will hear Morrison present:

-- Trends in Internet usage by women

-- Designing your site to attract women

-- Retaining women gamblers

-- Offline and online advertising to promote to females

This year's Summit will also feature complimentary pre-and post-conference workshops. The pre-workshop, hosted by Marc Lesnick, president of, will provide an unprecedented opportunity for newcomers to the industry to learn the ins and outs of the industry while meeting the software providers and marketers necessary to succeed, while the post-conference -- to be hosted by Mickey Charles, president of the Sports Network -- will provide a sophisticated interactive experience for established industry players to elevate their businesses.

The conference, which will be chaired by Tony Fontaine, vice president of complex business solutions for Station Casinos, will feature speakers from 6 continents. Experts from the fields of gaming, law, regulation, and government will include Peter Coroneos, president of the Internet Industry Association; Joseph Kelly, professor of business law, SUNY College at Buffalo; Frank Catania, president of the Catania Consulting Group; John Clitheroe, attorney with Kingsley Napley & Associates; Ted Loh, president of Orient; Jeff Modisett, a partner with Manatt, Phelps & Phillips; Steve Toneguzzo of GGS and E-Synergies; Gary Collins, chairman of the Antiguan Betting & Gaming Committee; John Dutton, president of JM Dutton & Associates; Christa Taylor, president of; Ken Weitzner, president of The; Raj Nanavati, partner with the International Biometric Group; Paul Siegel, vp president business development with Global Cyber; and many more.

For additional information on the conference or sponsoring and exhibiting opportunities contact Christopher Dauer at or (212) 967-0095 ext 254. To register, please visit or call 888-666-8514.

Related Links
2nd Annual World Internet Gaming Summit - 2002