Land-based operator Gala Coral signs deal with Sheriff Gaming

EINDHOVEN, Netherlands -- (PRESS RELEASE) -- Sheriff Gaming today announced that Gala Coral Group Ltd. will be the second customer to integrate their pioneering 3D games into their land-based terminals.

Gala Coral will have access to some of the most exciting 3D games that have already proven popular with players all over the world. The deal will also give Gala Coral a competitive edge by being first to the land-based market with games that harness the engagement power of 3D technology.

Gala Coral is the third-largest casino business in the U.K., with a market share of approximately 18%, which will ensure that Sheriff Gaming’s games will receive massive exposure to a whole new audience.

Commenting on the launch, Eric Roskamp, spokesperson at Sheriff Gaming, said, “We unveiled plans to launch our games portfolio to land-based casino owners and slot machine producers at this year’s ICE Totally Gaming and since then the response has been incredible. It was because of our achievements within the online industry that we’re also focusing on the land-based arena and we couldn’t be happier that Gala Coral has become one of our first clients in this market. Gala Coral has a reputation for being a market leader within the U.K. and Italian markets and we hope that our games will assist the company to continue its success.”

Andrew Sackey, National Machines Product & Content Manager, speaking on behalf of Gala Coral, said, “Gala is very happy to be one of Sheriff Gaming's first land-based partners in the U.K., and we look forward to the release of their first three games this year."