Living Sports scoops the EiG LaunchPad 2012 title

(PRESS RELEASE) -- U.K.-based Living Sports Ltd came away with the Startup LaunchPad 2012 title at the European iGaming (EiG) conference held in Barcelona on the 17th October 2012. Leading with it’s latest title to market, Roulette Football, Living Sports competed with four other finalists with its innovative in-play, second screen betting games developed to follow major sporting events around the world.

For the last four years, the European iGaming Congress and Expo’s LaunchPad has been a platform for innovative start-ups to pitch their ideas to a panel of experts, investors and to a room full of the EiG high-level attendees

Roulette Football is the second Living Sports title to market with a successful launch for the Euro 2012 tournament and joins Roulette Cricket in the companies rapidly expanding portfolio of games that. Both games allow players to bet “in-play” using unique user interfaces mash casino experiences to sports betting products.

Dave Tharp, Founder and Managing Director of Living Sports said, “We are absolutely delighted to have competed against some very good business ideas and ultimately to win LaunchPad 2012. The process itself has been very rewarding and we look forward to building on our early successes and making long-term relationships with the people we’ve met at EiG.

Living Sports’ has partnered with Zukido for the betting and gaming market and it was through this partnership that Zukido brought Living Sports to EiG to compete at the Launchpad.

David Sargeant, Commercial Director at Zukido said “We are delighted to bring another partner to EiG Startup Launchpad victory. The Roulette Sports products are unique and a real compliment to any in-play product. We are very proud to be exclusive gaming partner to the award winning Living Sports and hope this really is the Launchpad for the products in the betting sector.”

Roulette Cricket, now in it’s 3rd year covers live matches around the world and has to date clocked up over 400,000 users across smartphones and tablets (iOS & Android) and online by asking players to predict where the next boundary will be.

Roulette Football delivers a new way to bet “in-play” taking traditional markets inc. Goals, Cards, Free-kicks and Fouls and allowing players the chance to bet using the customary and familiar Roulette board and chips.

Both Roulette Cricket and Football share the Living Sports underlying software architecture delivering extremely fast and accurate results allowing the games to keep up to date with live in-play sports. Each of the games unique user interface straddles traditional sportsbook and gaming, providing bookmakers with a brand new offering and new markets to supplement their in-play proposition.