Lyceum Media hosts Fire & Ice party

10 January 2008

LONDON, England -- (PRESS RELEASE) -- It is the must attend event in the iGaming social diary as the industry gathers for its largest networking event and party kicks. Now in its 7th year, Lyceum Media's annual Fire & Ice Party will host over 1,200 iGaming executives and professionals at London's Hippodrome for networking, socializing, drinking and dancing -- from 9:00PM into the wee hours.

The historic Hippodrome has been transformed from a modern venue favored for film premiers and celebrity bashes into a 1920's-style cabaret. Live cabaret entertainers will provide entertainment throughout the night as they intersperse between DJ sessions and sessions at the open bar and shot bars.

"This year's event was a challenge", said Lyceum's Michael Caselli. "We had to create an event that would WOW industry veterans who have been part of our annual party since 2002. However, we also needed to make it network-friendly enough for newcomers to the industry to benefit from Fire & Ice's unique social atmosphere. In essence, our goal was to create the greatest event on the iGaming calendar but an event that made sure everyone could meet and deals could get sparked."

Jodie Thind, Managing Partner at Lyceum Media, and Producer of the event added, "On top of that, we had to make sure that the event stayed true to the original reason we invented it. In 1998, the iGaming executives weren't welcome at land-based industry events – we were like lepers. So Fire & Ice was the iGaming industry's response. It's a way for the iGaming industry to show the world how far the industry's come and how we have the wherewithal to prevail based on the hard work and good ideas that the industry believes in."

Related Links
Lyceum Fire & ICE Party 2008