Paddy Power reveals “ambush marketing” strategy

22 May 2012

DUBLIN, Ireland -– (PRESS RELEASE) -- One of the most illuminating characters of the gambling industry, Paddy Power, communications director at Paddy Power Sportsbook has joined the esteemed list of experts at the iGaming SuperShow ( In a session entitled “Irreverent Marketing” Power will bring a wealth of tales and insight from one of the best known operators in the industry.

Paddy Power is renowned for its unconventional sponsorship and ambush marketing tactics, which follows their business mantra of being "different from the pack." Their exponential growth is testament to their success in the field, and in their recent interim statement, the Dublin-based operator revealed record turnover and total net revenues that had increased by 28 percent year-on-year due to a rise in business from its iGaming operations.

Power is a fourth generation Irish bookmaker. His great grandfather started the family business back in 1894 and Power himself started his illustrious career by spending his school holidays working for his father at various Irish racecourses and summers marking the boards in the company’s many betting shops.

“I had the pleasure of Chairing Paddy at a sports conference earlier this year” said Michael Caselli, conference Chairman. “I went up to him immediately after his speech and asked him to come speak at the Super Show – he is that good.”

Power will give iGaming operators a unique perspective on the topics of innovative marketing and sponsorship in the online gambling industry. Power will be presenting on May 24th at 14:00 Dublin Time.

Related Links
The iGaming Super Show 2012
Paddy Power Sportsbook Site Details