SBTech to showcase new turnkey gaming platform and mobile and retail products at ICE 2015

(PRESS RELEASE) -- Global innovators and award-winning providers of sports betting and gaming solutions SBTech will showcase their highly anticipated turnkey gaming platform, Chameleon360, and new generation of mobile and retail products at this year's ICE Totally Gaming expo in London, February 3-5.

SBTech will reveal its new generation turnkey gaming platform, Chameleon360, a fully comprehensive gaming and betting platform and management system allowing multi-product and multi-channel control of operations and presenting an enviable portfolio of leading gaming titles from well-known providers such as Microgaming Systems, Net Entertainment and others on top of a premium sportsbook offering.

The platform's single sign-in allows players a seamless gaming experience across multiple providers, content and channels, while the robust and flexible payment gateway integrates all leading payment methods from a variety of jurisdictions. Player lifetime value can be influenced more effectively thanks to the advanced bonus system and innovative promotions, making the whole solution a very attractive package for new and existing operators alike.

SBTech will also present its new suite of mobile products, including SBTech Touch, which has been designed specifically for tablet and touch screen terminal devices. SBTech Touch allows operators to offer a more streamlined and responsive betting experience in line with today's cutting edge touch screen technology, from both land-based betting shops and players' own touch screen devices. The innovative HTML5 based design provides maximum usability and experience via any device.

The retail/land-based section will introduce SBTech's new solution for sports betting terminals, which offers top-of-the-range pre-match and live sports betting capabilities via cutting-edge touch screen terminals that allow players to bet quickly and easily, while operators can manage the entire system from a single console, with the ability to build levels of management hierarchy for greater transparency and control.

SBTech CEO Itai Zak: "We're really excited to be showcasing all our latest developments at this year's ICE Totally Gaming expo and we expect to see a lot of interest in our fully comprehensive new gaming platform, Chameleon360. It's like a one-stop-shop for real and true gaming and betting online and retail operations but with full control and flexibility for every business owner. Combine all that with our cutting edge sportsbook and leading casino products and we're bound to see an influx of new deals!"

Interested parties are invited to visit SBTech at the ICE Totally Gaming 2015 expo, stand S2-210.