Sportsbook affiliate to sponsor iGB Affiliate Award

13 November 2009

LONDON, England -- (PRESS RELEASE) -- For the first time in the history of the prestigious iGB Affiliate Awards (previously known as the CAP awards) an affiliate has come forward to sponsor one of the sought after crystal trophies. Every year, the crème de la crème of the online gambling industry gather to celebrate the best in the affiliate industry and the host of the festivities iGB Affiliate, are delighted to welcome the new sponsors.

"It's a true reflection of our industry where we are seeing affiliates grab a larger share of the marketing spotlight." Alex Pratt, Publisher of iGB Affiliate magazine commented "The Online Betting Guide is one of the best sportsbook affiliates in the industry and we welcome their involvement for this special night."

It seems that the old cliché of the lonesome webmaster affiliate working in his basement has radically evolved into a viable commercial enterprise. This will come as no surprise to anyone who has been in the industry for any length of time, but it is only recently that we have seen the growing importance of brand recognition for affiliates as much as operators. Is this the reason behind OLBG's decision to sponsor this award or is there a higher purpose?

"We are proud to sponsor the iGB affiliate awards for the Best Sportsbook Affiliate Manager and would like to take this opportunity to thank those who have gone out of their way to contribute to the growth of OLBG." Richard Moffat, Operations Manager for added "It's time to say thanks to all the Sportsbook affiliate managers who have worked so hard for us. We understand the huge pressure that they are under and despite their time constraints they continue to find ways to help us and other sports betting affiliates grow our businesses. We look forward to seeing your hard work recognised at the awards ceremony in January."

In an industry which is all about making connections, honouring those whose contribution play a vital role to the success of your business is perhaps one of the best strategies for standing out from the crowd. However, should you not be in a position to sponsor an award, winning one may well be equally effective. Votes are currently being accepted online at and the only way to win is to gain the most votes and then the top five will judged by a panel of industry experts. The iGB Affiliate Awards are due to be held on the 28th of January 2010 at the Grange St Paul's Hotel, the night prior to the grand opening of the London Affiliate Conference, the largest affiliate conference for the iGaming industry this year. The organisers have already sold over half the room, so demand for this glamorous event is high, to book simply email

Related Links
The iGB Affiliate Awards 2010