William Hill director to examine betting integrity at EiG

16 October 2017

(PRESS RELEASE) -- Bill South, Group Director of Security and Community Affairs at William Hill, will be using his presence at EiG to debate gaming prohibition versus regulation and to map out what a successful betting regulatory framework would look like before drawing conclusions around the development of an effective taxation model and the structure and environment that promotes successful sports betting integrity.

Speaking ahead of his presentation, which is being held on Day 1 of EiG, Bill South said, "Betting is still unregulated and untaxed in many jurisdictions, albeit betting itself is still often widespread. However, the prevailing trend is towards regulation, which gives control of the consumer framework, taxation and integrity measures. At EiG, we will explore how this can be expanded into a preferred licensing model as well as analysis of what taxation models are available and their impact — GGR versus turnover, for example. An open (unlimited) licensed market incorporating a GGR taxation system provides the foundation of an effective regulatory platform, which in turn gives the basis of a strong sports betting integrity environment."

A partnership approach to integrity and what that can deliver for stakeholders will form part of the debate, focusing on the benefits of regulators, sports bodies, law enforcement and betting operators working closely together and collaboratively. According to Bill South, a partnership approach serves to strengthen the integrity framework, encourages operators to invest in betting integrity measures and deters corruptors.

Bill South concluded, "I will also be looking at the role of ESSA (Sports Betting Integrity), which is widely recognized to have contributed to the licensed betting sector's continuing success in deterring betting-related match-fixing within its markets. The organization's core mandate is to facilitate cross-sector partnerships and to protect operators, their customers and sporting bodies from betting related corruption. The presentation will examine its core functions, its real time alert system and how it interacts with other key bodies. Events such as EiG provide a vital platform in sharing knowledge and allowing for informed debate around these propositions."

The agenda for EiG 2017 examines how the industry can engage with the next level of intelligence, taking advantage of new technology, products and concepts, while considering what this means for legacy systems. EiG's unique platform facilitates high-level networking and learning, connecting with senior-level igaming operators, land-based casinos, betting shops, lottery operators, social operators, gaming startups, regulators and consultants.

Register at the EiG website in order to meet, network and share ideas with the leading gaming industry professionals attending EiG 2017.

Related Links
William Hill Ownership Details
EiG - Excellence in iGaming 2017