Asia Pacific Lottery Association (ALPA)/ World Lottery Association (WLA) 2014 Seminar

Event Type:Seminar
When:28 April 2014 - 1 May 2014
Where:Sofitel Philippine Plaza
Manila, Philippines
Event Organizer:Asia Pacific Lottery Association Limited

With the forward-looking theme of “Marketing in the New Age: Captivate, Innovate, Engage”, this seminar focuses on the marketing
and sales function in a lottery during an environment of rapid technological changes and expectations of stronger social safeguards
to minimize harm to customers. How do we “Captivate” the target customer segments, “Innovate” to keep up with changing
consumer behaviour, and “Engage” players continuously for a fun and entertaining experience, all in a socially responsible manner?

Alongside the quick advent of new technologies, lottery organisations find ourselves not just combating illegal betting, but also
increasingly facing competition from various evolving forms of gaming and entertainment. To sustain our earnings for contribution
to public good, it is crucial that lotteries learn modern and innovative ways of marketing from other industries, which is what we aim
to achieve with our diverse and international panel of distinguished keynote speakers. Industry experts, APLA Sponsors and lottery
operators from APLA and WLA will also share the latest trends and best practices in Asia and around the world.