Business of Gaming Forum 2007

Event Type:Conference
When:22-23 February 2007
Where:The Venetian Las Vegas
3355 Las Vegas Boulevard South
Las Vegas, Nevada 89109
Audience:Land Based Gaming
Event Organizer:Strategic Research Institute

ALM's Strategic Research Institute presents its 2007 The Business of Gaming Forum focusing on player loyalty programs, new technologies, and casino marketing and sponsorships. This two-day conference in Las Vegas will center on maximizing casino marketing and player reach; creating and strengthening player loyalty programs; and identifying sponsorship opportunities. Speakers include some of the gaming industry's best and brightest experts in establishing player retention, building loyalty platforms, strengthening casino management, and developing marketing campaigns. The conference agenda features a range of business and marketing session topics vital to the success of the gaming industry, including data mining, third-party marketing, establishing real-time communication with players, data integration and creating brand loyalty.