CAP Webinar: Experts Teach How to Defend Against Black Hat SEO Techniques

Event Type:Webinar
When:31 August 2011
Where:Online - Pacific Standard Time
Event Organizer: recently hosted a live webinar titled “How To Defend Against Black Hat Techniques.”

This is an important topic for casino affiliate marketers. Black Hat SEO can present an enormous threat to your online business. Knowing what it is and how it might be used against you is the first step you can take toward protecting your business.

This webinar featured two SEO experts: Kay Schaefer, founder of, who specializes in improving search engine visibility using creative and unique link-building strategies, and David Naylor, owner of, a search marketing and web development firm, who has a proven track record of success in highly competitive markets (like travel, finance, insurance and online gaming).

This webinar provides all the information you’ll need to know to identify and understand the underhanded actions of Black Hat practitioners. And, you’ll learn how to defend your websites against these actions.

Here’s what our experts covered in the webinar:

  • What’s the true definition of black hat SEO?
  • What strategies does black hat SEO use?
  • How can you detect black hat activities?
  • Examples of how black hat SEO might affect affiliate marketers in the online gaming industry
  • A review of basic defense strategies against black hat SEO