eGR Breakfast Briefing

Event Type:Seminar
When:28 March 2012 09:30 AM-01.00 PM
Where:Dartmouth House
London, England
Audience:Online Gaming
Event Organizer:eGaming Review

This free to attend event is a must for those wanting to learn how to better drive customer acquisition and retention in an increasingly crowded market.

The panel debate will address key issues including:

- Best practice: What does smart marketing look like in the online gaming space?

- Customer experience: How (and what methods) are gaming companies using technology to improve acquisition and retention rates and to better target customers?

- Technology: How has the rise of in-play betting and mobile, for example, changed the way operators market to players? Has investment and the resulting techniques kept up with the times?

- Budget: How can gaming operators cut their marketing costs and, at the same time, increase revenues by being smarter about how they target and retain players?

- Future: The key elements operators should take away with them from this session.