EL/WLA Marketing Seminar 2023: Lotteries in Turbulent Times


Event Type:Seminar
When:8-10 February 2023
Where:Shaw Theatre & Pullman St. Pancras
London, England
Website:www.european-lotteries.org/events/elwla-marketing-seminar-2023
Event Organizer:The European Lotteries Association



Today’s uncertain world faces growing economical, societal, and environmental challenges. Over the last two years lottery operators have proved their resilience and found innovative solutions to continue providing regulated and responsible services to their players during the pandemic. Today’s uncertain economic situation brings another challenge that lottery operators have to cope with. This includes for example the advertisement bans, changing consumer preferences and trends. It is clear that Lotteries are definitely facing turbulent times. And maybe even more than ever before. Lotteries need to adapt their marketing strategies and seek new opportunities in time of crisis. How should Lotteries retain the interest of existing players and attract new ones under these uncertain economic developments? What is the new and right marketing mix? What does the future hold further? After three years, EL and WLA are pleased to invite you back to London for the 2023 in person Marketing Seminar. Participate, connect, and meet colleagues, old and new!