European Lotteries (EL) Retailing Workshop 2012

Event Type:Seminar
When:6 November 2012
Where:Paris, France
Event Organizer:The European Lotteries Association

Following on from the success of the Retail Seminar (“Time to get back to Basics!”) in Dublin in November 2011, La Française des Jeux will host a Lottery Retailing Workshop in Paris on November 6, 2012.

Under the theme of “Reinventing Retail … Think Retailer!”, the workshop will be highly interactive and will have a minimum of papers and formal presentations.

An external keynote speaker will set the scene for a number of round table discussion groups which will cover key issues such as best practices in …

  • Market Intelligence support
  • Refocus the Sales Force
  • Strategy for optimal agent distribution, selection and training
  • Agent contracts, commission / bonus schemes
  • Responsible Gaming
  • Integrating Retail with the “endless aisle” of online sales (Internet etc.)
  • Build Real Relationships with Retail Groups
  • In store digital signage
  • Instant ticket vending machines
  • Lottery In-lane
  • Develop a Retail Agent Portal

The workshop will provide participants with the opportunity to exchange experiences with Retail selling and will also be complemented with a number of Retail Case Studies for discussion.