Extra Life - A Gaming Event for Brands

Event Type:Conference
When:28 September 2011 08:00 AM-05.00 PM
Where:The Imagination Gallery
South Crescent
25 Store Street
London, England WC1E 7BL

This one-day event will address how brands can use gaming effectively to engage with consumers. Taking place at The Imagination Gallery set in the heart of London’s creative hub, Extra Life will walk you through the maze of opportunities that gaming offers. Find out who the key players are in this market, hear from the people behind successful case studies and understand the dynamics of gaming behaviour. This event targets all levels - from a gaming novice, to a regular gamer, to a pro gamer.


1. Who are the key players in the gaming industry and what differentiates them?
2. What are the latest trends and key data points?
3. Will in-game advertising take budget from more traditional media channels?
4. Can gaming be a sales driver for brands?
5. Which gaming platforms offer the best ROI for advertisers – online, mobile or ipad?
6. How can brands benefit from social gaming?
7. How should brands take advantage of virtual currencies?
8. How do you harness gaming mechanics within your marketing strategy?
9. What is the secret of successful brand integration into games?
10. What is the future for brands and gaming?