Maximising the customer experience isn't just about optimising the experience on a particular product, it’s about frictionless acquisition, and enhancing the experience while interacting across diverse media channels as well.
Join Siamac Rezaiezadeh from the award-winning mobile payments and solutions company OpenMarket as he provides an insight into how gaming companies can use the mobile channel to generate more revenue through smarter customer engagement across all platforms.
Siamac will also explain how other industries outside of gaming have maximized return from their products by using the mobile channel and how gaming can incorporate these ideas.