Lottery Retail Sales Seminar: Time to Get Back to Basics

When:	16-18 November 2011
Where:	The Gibson Hotel
	Point Village
	Dublin, Ireland
Website:	www.european-lotteries.org
Audience:	Lottery
Event Organizer:	The European Lotteries Association

This Retail Seminar, predominantly focussed on the non-digital channels, will reintroduce you to a range of facilities and solutions that will add value and challenge you to re-imagine and enhance the player experience at the point of sale - "where the rubber hits the road".

With presentations from external professionals, lottery experts, panels of retailers and partner suppliers, the seminar will cover topics including:

International comparative retailer performance statistics
Player cards
Responsible Gaming at the point of sale
Discovering the value of Kiosks
In-store Digital Signage
Rebranding or enhancing the “lottery look” at Retailer level
Instant ticket vending machines
Commission rates and the Effectiveness of Retailer Incentives
Key-Account Management
Retailer Councils