| Event Type: | Conference |
| When: | 25 April 2012 |
| Where: | London, England |
| Website: | www.mgamingsummit.com
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| Audience: | Online Gaming |
| Linked In: | linkd.in/xygqXB |
| Event Organizer: | iGaming Business |
2011 was finally the year when mobile stopped being 'next big thing' and started to become an essential platform for today’s progressive gambling industry. Certainly the signs were there in 2010 - during the World Cup - when key operators reported massive increases in mobile platform usage. Supporting research also suggests that mobile attracts new, younger and more sports-minded customers whilst still driving higher yields from existing gamblers - after all, everyone has one all of the time! Combined with the vast array of new billing and direct marketing tools, companies with a strong mobile proposition look set to gain the biggest share of this hugely lucrative market. It’s therefore no surprise that operators, affiliates, software providers, poker rooms, gaming companies and mainstream consumer brands are all in the race to not only embrace mobile platforms and technologies – but to master them.
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