Social Gaming Asia Summit (SGAS) 2012

Event Type:Conference
When:27-29 November 2012
Where:Galaxy Macau
Macau, Macau
Audience:Land Based Gaming
Event Organizer:Beacon Events

Social Gaming Asia Summit is the first ever conference in Asia to focus exclusively on the global social gaming phenomenon. Gaming companies, app developers, social media platforms, digital and social media marketers and online payment providers will gather together to find out about opportunities in Asia, discover how to create new user bases and how to monetise them through social games.

Social gaming is the meeting point between social networks and online gaming. This two-day conference is about how to make real money from virtual goods, services and game enhancements in games on social networks. Participants will learn about:

  • Customers' changing gaming habits
  • Platform preferences and trends
  • Business models and engagement options
  • Opportunities for creativity and competitive differentiation
  • Customer retention strategies
  • Relevant legalities and policies
  • Mobile social gaming
  • In-game analytics for improved customer segmentation and targeting

Held alongside the Asian Gaming & Hospitality Congress (AGHC) and sharing an exhibition space, the two events will serve to complement each other in terms of delegates, topics and buyers.

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