Event Type: | Award Ceremony |
When: | 25 July 2012 |
Where: | Paris Las Vegas Hotel and Casino |
| 3655 Las Vegas Blvd South |
| Las Vegas, Nevada 89109 |
Website: | romero.casinomarketingconf.com/
|
Audience: | Land Based Gaming |
Event Organizer: | Raving |
The Romero Awards recognize excellence in casino marketing, and will be held in conjunction with the 2012 Casino Marketing Conference.
Named after casino marketing pioneer and author John Romero, the Romero Awards honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.
Each year, a panel of expert judges, chaired by John Romero himself, selects winners for their excellence in casino marketing, in a variety of important marketing categories.
The Romero Awards are not given for beauty, for slogans, for artwork, or for cost-per-package. They are awarded to those who can show the industry how they have driven measureable casino revenue by dead-on planning, uncommon imagination and persuasive selling power. Romero winners will be honored in a special ceremony at the 2012 Casino Marketing Conference, July 24-26.