Sirplay to showcase bitcoin products at ICE

(PRESS RELEASE) -- The online sportsbook and sports betting software provider Sirplay has confirmed it will be presenting two of its leading products at this year's ICE London, enhancing the brand's position in both virtual currency and live betting.

The first is Sirplay's latest release, which has been designed for bookmakers keen to be updated with new trends and to ride the wave of virtual currency to gain a new market segment through bitcoin sports betting software. The second release will be an exclusive preview of the beta version of Sirplay's new game module, which features the fastest live betting on market, for all attendees at London's ExCeL Centre.

Sirplay's new live betting module will support up to 2 million users and 40,000 transactions per second, featuring a new user interface allowing players to follow how many matches they want when they want them.

Commenting on the need for speed with the module, Sirplay CEO Bart Esposito explained, "Nowadays, half of the income generated by sportsbook is provided by live betting, and one of the main reasons is the possibility of immediate gratification for players. It's safe to say that the live betting popularity will become bigger and bigger, but unfortunately, every advantage presents disadvantage too, and now the biggest concern is to provide a platform capable of supporting the growing number of players without down times.

"Our live betting module has been developed with all this in mind to be the fastest available on market, reducing down times and in doing so cutting the economic losses due to server overloads."

ICE London will also see Sirplay showcase its bitcoin sports betting software, a platform for the advanced bookmakers following the rising trend of virtual currency.

Esposito added, "The platform and all its selling cycle happen in the cryptocurrency of Bitcoin, from the software acquaintance to the players' bets. Some see the cryptocurrency as a concern, but we see an undeniable opportunity for privacy and security for both the bookmakers and the players. Virtual moneys are spreading in all fields, so why deny a new segment of players willing to bet in bitcoin?"

Sirplay will also be looking to strengthen its main assets in developing markets like Africa and Latin America, where the company is awaiting the impending regulation plan in Brazil, but will also be researching new paths into the European gaming market, with particular interest focused on the U.K. industry.

Esposito said, "The ICE show is one of the most important events in the gaming industry. The attendance to this show is fundamental, and it represents one of the few chances to meet and do business with an amazing melting pot of people coming from all over the world with the same interest. Considering its importance, ICE London is an event to globally affirm your position in the industry, understand how the sector is moving and to meet our partners from all other the world."

Sirplay will be showcasing its entire portfolio, including the Live Betting module and Bitcoin Sports Betting software at stand S3-130 at ICE London.